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Guaranteed Irish launch ‘Guaranteed Irish Forest’ initiative to start climate action engagement campaign with their members.

Guaranteed Irish and five of their members collaborate on the first climate action initiative for the organisation since its founding in 1974.

Guaranteed Irish are partnering with their members to launch a new biodiversity initiative, the Guaranteed Irish Forest. The Guaranteed Irish Forest project aims to encourage climate action engagement and increase biodiversity. The biodiversity project will be supported by a grouping of Guaranteed Irish members, including Cedral (Etex Ireland), Homevalue, King Koil, Kingscourt Brick and Wavin Ireland. Guaranteed Irish and their participating members will establish a Guaranteed Irish Forest with native Irish trees including oak, holly, birch, alder, rowan and hawthorn. The Guaranteed Irish Forest project is one initiative in the new Guaranteed Irish sustainability strategy that encourages their members to support biodiversity and climate positive initiatives, aligning with UN Sustainable Development Goal 13 – Climate Action.

Speaking on the launch of the Guaranteed Irish Forest initiative, Bríd O’Connell, Guaranteed Irish CEO said, “Guaranteed Irish are grateful to their leading members as they join them to facilitate this initiative, ‘The Guaranteed Irish Forest’. A forest for all into the future. Sustainability, circularity and community are at the heart of Guaranteed Irish and it’s wonderful to partner on such a legacy project which will continue to thrive. Throughout 2022, and into the future, Guaranteed Irish are encouraging members to support climate action initiatives, benefitting our environment and creating social impact in their local communities.” Each of the five participating Guaranteed Irish members are on their own sustainability journey and have welcomed the opportunity to partake in this collective contribution to the environment.


Guaranteed Irish members, United Hardware Limited (UHL), the DIY and hardware group which supplies and operates the Homevalue brand in Ireland, is proactively working with stakeholders to develop a more sustainable built environment and to support the transformation of the Irish building, construction, and property sector into a global leader in quality and sustainability. The United Hardware owned brand Homevalue, is one of Irelands leading DIY, Hardware, and Homeware groups with a network of over 90 Guaranteed Irish accredited stores nationwide. United Hardware is also a member of the Irish Green Building Council and has committed to identifying and proposing new solutions to challenges and opportunities faced in Irish building, renovating, and upgrading homes and businesses, and to accelerate the transformation of the built environment, related industry, and supply-chain to one that is sustainable. As part of this, United Hardware is driving sustainable engagement with their customers and is encouraging the public to engage with their builder, tradesperson, or even local builders’ providers, regarding the steps they can take to make their homes more sustainable now, and into the future.

Patrick Cantwell, Sustainability Marketing Executive with Guaranteed Irish welcomes the new initiative. “Launching the Guaranteed Irish Forest is a major milestone for the organisation. This project will create a new native Irish forest in the Guaranteed Irish name and with the organisation’s upcoming 50th year, it is fantastic to have a long-term project such as this one to represent the legacy of Guaranteed Irish.”

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